Branding Beverly’s 400th.
Brand identity, website, and print for Beverly, Massachusetts’ yearlong quadricentennial celebration — built to carry a city’s history into its next century.
A once-in-a-lifetime milestone needed a face.
In 2026, Beverly marks 400 years since its settlement in 1626. Beverly 400+, an all-volunteer 501(c)(3) formed in 2023, set out to lead a full year of celebration — festivals, historic programs, legacy projects, and community storytelling for a city of more than 40,000 people.
Before any of that could happen, the effort needed an identity people would recognize on a banner, a sponsor packet, or a phone screen — and a website that could hold a year’s worth of events, stories, and ways to get involved.
Medley Creative Group designed the Beverly 400+ brand and built its website, giving the celebration a single, consistent presence from the first announcement through every event of the anniversary year.
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A mark that honors the past and points forward.
The Beverly 400+ logo needed to feel rooted and historic without looking dated — and to work just as well for a winter festival as for a golf tournament, a podcast, or a legacy park.
- A sculptural figure icon that gives the celebration a recognizable, standalone symbol
- A classic “Beverly” wordmark paired with a forward-leaning “400+” — the plus sign echoing the mission to honor the past while investing in the future
- A harbor-and-common palette of slate, teal, and green drawn from Beverly’s waterfront and open spaces
- Full lockup and standalone icon for use on signage, social, merchandise, and sponsor materials
A home base for a yearlong celebration.
beverly400.org is where residents, visitors, sponsors, and volunteers find everything happening across the anniversary year. The site was designed to be clean, easy to navigate, and simple for a volunteer team to keep current.
- Events calendarOrganized into Signature, Historic Beverly, and Partnered events
- Legacy ProjectsIndependence Park and the Beverly Commons Pollinator Garden
- Stories, news & podcastA place for residents to share and hear Beverly’s history
- Sponsors, donations & volunteersSponsor recognition, online giving, newsletter sign-up, and merchandise
- Land acknowledgmentHonoring the Naumkeag and Pawtucket bands of the Massachusett Tribal Nation
400 Years of Beverly!Join us for Beverly’s quadricentennial in 2026JOIN US!
A year of celebration you can hold in your hand.
Not everyone finds the celebration online. We carried the Beverly 400+ identity into a tri-fold brochure that puts the year’s signature events, sponsors, and ways to give into something residents can pick up, keep, and pass along.
- Signature events calendarA month-by-month guide from January’s Winter Wonderland kickoff through the holiday season
- Sponsor recognitionPartner logos alongside a giving message for the 501(c)(3)
- A cover that carries the brandIcon, “400+” wordmark, and the harbor-and-common palette, from screen to print
- Built to drive traffic onlineEvery panel points readers back to beverly400.org for the full calendar
Medley Creative Group was fantastic to work with on the Beverly 400+ project. They created a beautiful, meaningful logo that truly captures the spirit of our community celebration, and designed a website that is clean, engaging, and easy for visitors to navigate. A true pleasure to collaborate with—highly recommend!Todd RotondoPresident, Beverly 400+
Built with the community, for the community.
Listen
Worked with the volunteer board to understand what 400 years of Beverly should feel like.
Identity
Designed a logo, icon, and palette flexible enough for every event and partner.
Website
Built a clear, navigable hub for events, legacy projects, stories, and giving.
Launch
Launched a site ready to promote events, recognize sponsors, and accept donations.
Planning an anniversary, festival, or community campaign?
Identity and web design that bring people together — from a local team that knows the North Shore.
More Branding Work →